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Press Release - The Boston Marathon - 3/25/09

FOR IMMEDIATE RELEASE
  
               26.2 Days Until The 113th Boston Marathon®

        For first time, top marathoners to have their names on bibs.
           B.A.A. 5K and B.A.A. Invitational Mile set for Sunday.

Boston, Mass. -- The 113th Boston Marathon will take place April 20, just 
26.2 days from today. Athletes have entered their final month of training, 
and both participants and fans are gearing up for an exciting race weekend. 
While continuing to honor the title of being the world's oldest annual 
marathon, the Boston Marathon is introducing several innovations this year 
to provide spectators and athletes with more excitement while introducing 
new traditions to race weekend.

For spectators, one key difference in this year's marathon will be names on 
the front bibs of the professional runners. Sponsored by adidas, the 
exclusive supplier of officially licensed footwear and apparel for the 
Boston Marathon since 1989, the bibs with names will add a personalized 
touch to the uniforms of the professional athletes, including first-time 
Boston Marathon runners Kara Goucher and Ryan Hall, as well as returning 
champions Robert K. Cheruiyot and Dire Tune. 

"Names on bibs will be a great addition to this year's race, helping with 
our effort to better identify the international field of athletes recruited 
by our principal sponsor, John Hancock Financial" said Guy Morse, B.A.A. 
Executive Director. "The bibs will further highlight the elite 
participants, making them more recognizable along the course for the fans."

With the addition of the Boston Marathon, each of the five World Marathon 
Majors events will feature names of the professional athletes on the race 
bib.  The other four World Marathon Majors events are in London, Berlin, 
Chicago and New York.

On Sunday, April 19, two new events will take place near Copley Square 
Park. Beginning at 8 a.m., the B.A.A. 5K, a new road race, will take the 
place of the traditional Freedom Run and offer participants a timed 
competitive race. With a capacity of 4,000 runners, the 5K already has more 
than 3,000 entrants. The new event includes part of the route used by the 
B.A.A. last year when the organization played host to the U.S. Olympic Team 
Trials - Women's Marathon. The home stretch and finish line of the B.A.A. 
5K are the same as the Boston Marathon, giving participants the thrill of 
experiencing one of the most spectacular finishes in road running. Fewer 
than 750 entries remain for this inaugural event.

Immediately following the B.A.A. 5K will be the B.A.A. Invitational Mile. 
Male and female professional athletes, as well as top local scholastic 
milers, will compete in the mile in a series of four races. Each section of 
the B.A.A. Invitational Mile also will end at the Boston Marathon finish 
line.

The professional races will be headlined by Marblehead, MA, native Shalane 
Flanagan, a 2008 Olympic bronze medalist, while the scholastic races will 
feature athletes representing the eight host cities and towns along the 
Boston Marathon course: Hopkinton, Ashland, Framingham, Natick, Wellesley, 
Newton, Brookline and Boston.

In addition to sponsoring the bibs, adidas is the official supplier of 
licensed Boston Marathon apparel.  The recently released line, available at 
www.shopadidas.com, features the official 2009 race jacket and a 
limited-edition BAA Supernova Sequence, in addition to performance wear, 
t-shirts and much more.  The line also will be available at select 
specialty retailers and at the John Hancock Sports and Fitness Expo April 
17-19 at the Hynes Convention Center.

More information about the weekend's events, the Boston Marathon and the 
B.A.A. can be found online at www.baa.org.

Boston Athletic Association:
Established in 1887, the Boston Athletic Association is a non-profit 
organization with a mission of managing athletic events and promoting a 
healthy lifestyle through sports, especially running. The B.A.A.'s Boston 
Marathon is the world's oldest annual marathon, and the organization 
manages other local events, including the B.A.A. Half Marathon presented by 
Dana-Farber Cancer Institute and the Jimmy Fund, and supports comprehensive 
charity, youth, and year-round running programs. Since 1986, the principal 
sponsor of the Boston Marathon has been John Hancock Financial. 
 
                            ###

 

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