FOR IMMEDIATE RELEASE
Boston Marathon 2010 Will Mean $122.7 Million
For The Greater Boston Economy
BOSTON, April 15, 2010 - The 114th Boston Marathon on Monday, April 19,
2010 will bring approximately $122.7 million in direct and indirect
economic impact to the Greater Boston region, according to Greater Boston
Convention & Visitor Bureau President and CEO, Patrick Moscaritolo.
This year there will be 26,800 official runners including 4,200 runners
from outside the United States.
An estimated 500,000 spectators line the 26.2-mile course each Patriots'
Day to view the Marathon in person.
"The spending impact of the 114th Boston Marathon is the equivalent to our
region hosting the NCAA Final Four. It is a huge economic benefit for our
visitor industry and it kick starts our Spring tourism season," said
Greater Boston Convention & Visitor Bureau President and CEO, Patrick
Moscaritolo.
"Boston Marathon weekend is the unofficial start of Spring in Boston," said
Guy Morse, Executive Director of the Boston Athletic Association, which has
organized the race since its inception in 1887. "Every year, hometown
heroes from every state and from countries worldwide come to Boston to test
their fitness at the world's oldest and most prestigious annual marathon
and in the process they patronize our shops, restaurants, hotels and
stimulate our businesses like at no other time of the year. The B.A.A. is
proud to provide the infrastructure and be responsible for this energy,
enthusiasm and spending."
More than 1000 members of the media from 200 outlets will cover the Boston
Marathon, providing the City with an international reach. No sporting event
in Boston draws a larger or more diverse media corps.
This year runners are from more than seventy (70) countries including the
United States.
The estimated $122.7 million in spending impact will be generated from the
following categories:
Total spending by 26,800 runners and their guests, including spending at
John Hancock Sports & Fitness Expo: $85.6 million
Total spending by spectators: $10.0 million
Total spending by the Boston Athletic Association: $6.0 million
Charity Fundraising events by marathon runners: $11.0 million
Total sponsorship/media Marathon-related spending: $10.1 million
TOTAL $122.7 million
The 114th Boston Marathon is second only to the 100th anniversary race in
economic impact and number of runners. In 1996 there were 38,708 runners
and spending impact reached $172 million.
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