FOR IMMEDIATE RELEASE
Bank of America Chicago Marathon announces expanded
partnership with Gatorade Endurance
The Chicago Marathon will be the first major marathon to offer new
Gatorade Endurance Energy Gel on course
CHICAGO - Today, the Bank of America Chicago Marathon announced that it
will expand one of its longest standing partnerships in the event's 40-year
history, naming Gatorade Endurance as the exclusive on-course energy gel
provider through 2020. Gatorade, a formidable brand in the sports arena and
the endurance industry, became an official sponsor of the Chicago Marathon
in 1989.
"Gatorade has been one of our most loyal partners for almost three
decades," said Bank of America Chicago Marathon Executive Race Director
Carey Pinkowski. "We have had a front row seat to their advancements in
hydration and nutrition science, and we are excited to be the first major
marathon to provide Gatorade Endurance Energy Gel on course."
This spring, Gatorade Endurance introduced Gatorade Endurance Energy Gel,
which provides carbohydrate energy for prolonged training or racing to help
endurance athletes continue to perform at a high level. Available in
Blackberry, Apple Pear and Vanilla flavors, each Gatorade Endurance Energy
Gel is 80 calories, with 20 grams of carbohydrate and 100 mg of sodium. In
addition to pouring more than 48,000 gallons of Gatorade Endurance Formula
on race day, the Chicago Marathon will provide more than 45,000 Gatorade
Endurance Energy Gels at mile 17.8 as part of a complete pre- to post-race
fueling solution.
"It's important that runners don't wait until their carbohydrate stores
become depleted to replenish," said Matt Pahnke, a principal scientist at
the Gatorade Sports Science Institute and avid endurance athlete. "In
addition to Gatorade Endurance Formula, which is offered at every aid
station throughout the race, Gatorade Endurance Energy Gels can provide
runners with the needed additional carbohydrate energy to help them
continue to perform at a high level."
Gatorade Endurance will also offer runners Gatorade Endurance Carb Energy
Drinks, Gatorade Endurance Carb Energy Chews and Gatorade Recover Shakes as
part of their race-day fueling options.
"Gatorade is proud to be celebrating nearly 30 years as an official race
partner," said Gatorade Chief Marketing Officer Andrew Hartshorn. "Our
mission is to fuel athletic performance, so we're excited to expand our
partnership with the Bank of America Chicago Marathon, fueling 45,000
incredible athletes before, during and after the race with Gatorade
Endurance products."
Grounded in years of hydration and sports nutrition research conducted by
the Gatorade Sports Science Institute, the Gatorade Endurance line of
products helps deliver fluids and nutrients endurance athletes need for a
training session or race. Gatorade Endurance products are available for
purchase at GatoradeEndurance.com and select endurance sports specialty
retailers.
About the Bank of America Chicago Marathon
In its 40th year, the Bank of America Chicago Marathon welcomes thousands
of runners from more than 100 countries and all 50 states, including a
world-class elite field, top regional and Masters runners, race veterans,
debut marathoners and charity runners. The race's iconic course takes
runners through 29 vibrant neighborhoods on an architectural and cultural
tour of Chicago. Annually, an estimated 1.7 million spectators line the
streets, cheering on more than 40,000 runners from the start line to the
final stretch down Columbus Drive. As a result of the race's national and
international draw, the Chicago Marathon assists in raising millions of
dollars for a variety of charitable causes while generating $277 million in
annual economic impact to its host city. The 2017 Bank of America Chicago
Marathon, a member of the Abbott World Marathon Majors, will start and
finish in Grant Park beginning at 7:30 a.m. on Sunday, October 8. In
advance of the race, a two-day Abbott Health & Fitness Expo will be held at
McCormick Place Convention Center on Friday, October 6 and Saturday,
October 7. For more information about the event and how to get involved, go
to chicagomarathon.com. Visit the Bank of America newsroom for more
Bank of America news.
About Gatorade
The Gatorade Company, a division of PepsiCo (NYSE: PEP), provides sports
performance innovations designed to meet the needs of athletes at all
competitive levels and across a broad range of sports. Backed by more than
a 40 year history of studying the best athletes in the world and grounded
in years of hydration and sports nutrition research at the Gatorade Sports
Science Institute, Gatorade provides scientifically formulated products to
meet the sports fueling needs of athletes in all phases of athletic
activity. For more information and a full list of products, please visit
www.gatorade.com.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more
than 200 countries and territories around the world. PepsiCo generated
approximately $63 billion in net revenue in 2016, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola,
Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including 22 brands that generate more than
$1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose - our fundamental
belief that the success of our company is inextricably linked to the
sustainability of the world around us. We believe that continuously
improving the products we sell, operating responsibly to protect our planet
and empowering people around the world is what enables PepsiCo to run a
successful global company that creates long-term value for society and our
shareholders. For more information, visit www.pepsico.com.
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