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City of Los Angeles Marathon (L.A. Marathon): Information & Reviews | News |
 

Press Release - Los Angeles Marathon - 5/12/09

FOR IMMEDIATE RELEASE
 
         Los Angeles Marathon Coverage Expands Media Reach
       Live radio broadcast, global webcast, YouTube Channel 
                supplement traditional TV coverage

LOS ANGELES - (May 12, 2009) - For the first time ever, this year's Los 
Angeles Marathon - slated for Memorial Day, Monday, May 25 - will be 
webcast live around the world, its local television broadcast will be 
carried via cable to more than 45 million homes across the nation, and 
listeners will be able to tune in to a live radio broadcast. These media 
offerings are in addition to a dedicated YouTube Channel boasting more than 
two dozen videos, an active blog with several posts a week, and an 
expanding web presence featuring a Facebook page, a Flickr site and a 
comprehensive website with training tips, travel information and more for 
the 24th race edition.

"We believe in the power of media, old and new, to inspire athletes and 
connect communities," said Los Angeles Marathon President Russ Pillar. 
"This year's race will be available to more people than ever before - and 
we hope that it will inspire even greater connections between the race, its 
runners, the charities it benefits, our sponsors and the many communities 
in Los Angeles and beyond."

Universal Sports will present a global, live webcast of the May 25th race 
at www.universalsports.com. In addition, it will feed the local KNBC 
television broadcast to 45 million U.S. homes via cable. These viewing 
options will give race enthusiasts more opportunities than ever before to 
watch as professional racers and everyday runners traverse 26.2 miles along 
L.A. city streets. Universal's marathon channel - 
www.universalsports.com/marathon - offers dedicated coverage of marathons 
and related news.

"Universal Sports is committed to delivering programming that exemplifies 
the best of the human spirit," said Universal Sports President & COO Carlos 
Silva. "The Los Angeles Marathon is an outstanding event that we are 
confident will draw great interest locally and around the world."

On radio, the Marathon will be broadcast in Southern California on TALK 
RADIO 790, produced by Monarch Sports. Live coverage, interviews, features 
and airborne traffic reports will all be part of the coverage.

"Whether you're following the elite athletes, curious about the spectators, 
or just want to know which streets are impacted, you can tune in to 790 
KABC on race day beginning at 7:00am," said Monarch Sports' Geoff 
Nathanson, who will anchor the coverage. Randy Rosenbloom will call the 
mile-by-mile action, joined by marathon expert Tom Feuer and reporters Dave 
Marcus and Sara Eckert.

Telemundo will also provide coverage of the race. All of the above live 
offerings are in addition to KNBC's traditional television broadcast 
coverage of the race, which continues for the 7th year, with Fred Roggin as 
anchor.

At www.LAmarathon.com, a blog keeps enthusiasts apprised of the latest 
developments, while racers can find training and nutrition information, 
links to inspiring music mixes and much more. The Marathon's Flickr site 
and Facebook page are additional online offerings. Our YouTube channel - a 
first for the LA Marathon, and one of the most extensive for any road race 
- features training tips from elite marathoner Rod Dixon, behind-the-scenes 
videos with Marathon staff and highlights from past races and can be found 
at www.youtube.com/user/LosAngelesMarathon.

Together, all of the media offerings - both old and new - present Los 
Angeles and the world with a bold array of options to experience this 
year's race. Of course, none of them will beat the best way to experience 
it: to join thousands of other runners at or along the starting line on 
Memorial Day, Monday, May 25th.

                            ###

 

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