MarathonGuide.com Logo - Marathon Directory, Marathons, Marathon Results, News and More Click Here: Please visit our Sponsor facebook icon  twitter icon
Site Map
 
   Marathon Press Releases
Press Releases Home
City of Los Angeles Marathon (L.A. Marathon): Information & Reviews | News |
 

Press Release - Los Angeles Marathon - 1/26/10

FOR IMMEDIATE RELEASE
 
        HONDA, LA MARATHON ANNOUNCE TITLE SPONSOR AGREEMENT
    Three-year partnership includes charitable, service components

LOS ANGELES, Calif. – LA MARATHON LLC and American Honda Motor Co., Inc. 
today announced that the Silver Anniversary edition of the Sunday, March 
21st race will be known as the Honda Los Angeles Marathon, launching a 
three-year partnership that includes naming rights and a variety of 
charitable, community service and marketing components. This is the first 
time in the marathon's 25-year history that the race will have a title 
sponsor. Honda has been a presenting sponsor of the marathon since 1995.

"For the past 14 years, we've been honored to be affiliated with this great 
competition and with the manner in which it brings together the entire 
greater Los Angeles community," said Tetsuo Iwamura, president and chief 
executive officer of Torrance-based American Honda Motor Co., Inc. "The new 
course shows off some of the best of what Los Angeles has to offer, and is 
sure to make the Honda LA Marathon an outstanding, signature event for the 
running world, for spectators, and for Southern California alike."

For the first time, this year's "Stadium to the Sea" race course will begin 
at Dodger Stadium and finish overlooking the Pacific Ocean near the Santa 
Monica Pier, passing through the cities of Los Angeles, West Hollywood, 
Beverly Hills and Santa Monica, as well as the federal Veterans' 
Administration property. Registration for the race is on record pace, and 
organizers have announced a cap of 25,000 runners. The March 21st event is 
expected to sell out.

LA MARATHON LLC President Russ Pillar said race officials are thrilled by 
the Honda partnership. "It is a privilege to be affiliated with such an 
outstanding, well-known company," Pillar said. "Honda's commitment to the 
local community is both wide and deep, and having such a distinguished 
title sponsor reflects the significant changes we've made to deliver a 
great event for all of Los Angeles."

As part of the agreement, the two organizations have agreed to work 
together toward furthering the race's charitable component. This initiative 
is in keeping with Honda's community service orientation and with the 
marathon's strengthened commitment to philanthropy, which owner Frank 
McCourt has highlighted since taking stewardship of the race in late 2008. 
Already, thousands of participants undertake the race on behalf of charity, 
raising much-needed funds for causes from health to the environment to 
community-building efforts. 

In addition to naming rights for the 2010, 2011 and 2012 Honda LA Marathon, 
race organizers' agreement with Honda includes a presence at the pre-race 
Expo, at celebrations that will be held in neighborhoods throughout the 
course, and at a finish line festival at the beach, next to the Santa 
Monica Pier. The agreement also includes signage, advertising and a digital 
media presence.

As in years past, both the male and female winners of the Honda LA Marathon 
will receive a new Honda automobile in addition to the cash prize. Further 
details about the prize package will be available closer to race date. 
Runners may sign up for the 2010 Honda Los Angeles Marathon at 
www.lamarathon.com. 

                            ###

 

Some Ads

Become an Advertiser

Click Here: Please visit our Sponsor

Click Here: Please visit our Sponsor

Click Here: Please visit our Sponsor

Click Here: Please visit our Sponsor

Become an Advertiser



All material Copyright ©2000-2024 MarathonGuide.com LLC (MarathonGuide.com). All rights Reserved.
Please Contact Us for more information.

MarathonGuide.com makes no representations as to the accuracy of information on this site or its suitability for any use. | privacy policy | refund policy