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Press Release - Los Angeles Marathon - 2/13/10

FOR IMMEDIATE RELEASE
 
"Win Forever Inspiration Dinner" to Prepare Runners for the 2010 Honda La 
Marathon

Former USC head football coach Pete Carroll to provide pre-race "pep talk" 
on March 20

LOS ANGELES – February 13, 2010 – Legendary UCLA basketball coach John 
Wooden used to tell his teams that "failing to prepare is preparing to 
fail." The same is true for the 25,000 marathoners who will participate in 
the 2010 Honda LA Marathon presented by K-Swiss.

Recognizing that covering the 26.2-mile course is as much a test of mental 
toughness as physical training, the race organizers have renovated the 
concept of the pre-race meal just as they revitalized the race with the 
introduction of the Stadium to the Sea course from Dodger Stadium to the 
Santa Monica beaches.

Instead of the typical "carbo-load" program of pasta and music, Seattle 
Seahawks head coach Pete Carroll – formerly of USC – will be the keynote 
speaker at the Honda LA Marathon's "Win Forever Inspiration Dinner" that 
will take place on Saturday, March 20 beginning at 4:45 p.m.

Even the location will underline success for the attending marathoners: on 
the beach in Santa Monica where runners will gather after having finished 
their 26.2-mile run from Dodger Stadium to the finish line on Ocean Avenue 
in Santa Monica.

"We'll have plenty of great food courtesy of Rubio's Fresh Mexican Grill," 
noted LA MARATHON LLC creative director Peter Abraham, "as well as a 
pre-race pep talk from Coach Carroll himself."

Said Carroll, "The vision for the LA Marathon aligns with the one we had at 
USC and have now brought to Seattle, ‘to do things better than they have 
ever been done before.' Whether you are a football player or a marathon 
runner, the challenge is the same: to create a vision, compete to achieve 
it and bring your best to the task each and every day. I look forward to 
delivering this message to runners, coaches and others associated with the 
Los Angeles Marathon." 

The new Seahawks coach is also connected to the race through his non-profit 
foundation, A Better L.A. (www.abetterla.org). As an official race charity, 
A Better L.A. will be raising funds to reduce violence in Los Angeles 
through community building, youth empowerment and the professional training 
of prevention and intervention workers.

Carroll just completed an amazing run of success at USC, where he revived 
the football program and turned it into the ‘Team of the Decade,' winning 
two national championships in 2003 and 2004, a record seven straight Pac-10 
Conference championships and a record of 97-19. He resigned in January to 
become the new coach of the NFL's Seattle Seahawks.

Tickets are modestly priced at $35 per person, including dinner, remarks 
from Coach Carroll, plenty of raffle items and other attractions. Space is 
limited and tickets will be available on a first-come, first-served basis 
at the Marathon's Web site (www.lamarathon.com).

"It's a great way to meet fellow marathoners, have a great meal and get 
inspired by one of the masters of sports motivation," said Abraham. 
"Everyone who attends will leave with a clear vision of their success to 
come in the race on Sunday, including a look at where they're going to 
cross the finish line." 

                            ###

 

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