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Press Release - Los Angeles Marathon - 2/5/11

FOR IMMEDIATE RELEASE

                  Honda LA Marathon Moving Strongly Toward
                    Charity Challenge Goal of $4 million

                    Impressive $808,000 Raised Already, 
                 with Seven Weeks Still Left Before Raceday

LOS ANGELES, February 5, 2011 – In amounts from $5 to more than $10,000, an 
unprecedented $808,000 has already been raised for community, institutional 
and even individual fund-raising programs with nearly 60 days still left 
before the 2011 edition Honda LA Marathon presented by K-Swiss.

In addition to its traditional affiliation with dozens of local and 
national charitable organizations, the race added a significant new partner 
this year in Crowdrise.com, a easy-to-use, Web-based portal for 
fund-raising.

"During the past two years, we've made great strides in expanding our 
charitable program, but Crowdrise is helping us take it to a whole new 
level," said LA MARATHON LLC chief operating officer Nick Curl. "It's a 
fairly staggering total when you consider that our partnership with 
Crowdrise just launched and our race isn't until March 20. We've set an 
aggressive goal of raising $4 million – far more than ever before – and we 
believe we are on pace to achieve it."

From high-profile programs like the ThinkCure! cancer research fund to 
individual initiatives to raise money for family members facing 
life-threatening medical challenges, the unique Crowdrise.com interface 
makes contributing to a favorite cause easier than ever.

"It'll allow anybody to participate," said actor Edward Norton, who helped 
found Crowdrise, in an interview during "Valentine in the Morning" on Clear 
Channel's MyFM 104.3 in Los Angeles. "You don't even have to have an 
official charity. You or your team can go to the Web site and run for any 
cause you choose. Like for instance, Flea [of the Red Hot Chili Peppers] is 
running a contest on my Web site for his music conservatory, a music 
conservatory that he started. He is donating a bass guitar signed by all 
the members of the Red Hot Chili Peppers for those who want to support his 
cause."

During a joint appearance with Flea on the KTLA Morning News, Norton added 
that "Just a couple of clicks of the mouse button, no hassles or logistics 
and all of it will channel toward the LA Marathon total." Flea, who is 
running in the March 20 race, noted that "ten years ago I started a 
non-profit music school called the Silver Lake Conservatory of Music. It is 
a community-based school in Los Angeles to give music lessons. It's not 
about being famous or a celebrity, but about academic music instruction and 
studying the art of music. 

"The school costs a million dollars a year to run and we have 700 kids a 
week studying music, trying to fill a void for the lack of artistic funds 
available in [the L.A. Unified School District]. So I'm running the 
Marathon to raise money for my school. Crowdrise.com is such an awesome 
thing because many people, whether they have a billion dollars or five 
dollars to give, want to help out and this is an opportunity for everyone 
to help out. Edward has been gracious enough to help me with the school and 
I'm just excited to be a part of it. These two things are great. Exercising 
and getting in shape and taking care of your body is a good thing but to do 
it with a purpose. Lifting up yourself as well as other people, what could 
be a better thing?"

Organizations like the Silver Lake Conservatory of Music, ThinkCure! and 
others are also in the spirit of giving back with contests for donors on 
Crowdrise. For example, Flea has put up a bass guitar signed by the Red Hot 
Chili Peppers; anyone donating $25 or more through 
crowdrise.com/teamsilverlake within the next three weeks is eligible for 
the drawing.

ThinkCure!'s current contest runs through February 10 and offers a drawing 
for an authentic Dodgers jersey autographed by centerfielder Matt Kemp and 
two tickets to Opening Day at Dodger Stadium vs. the San Francisco Giants; 
anyone signing up for the ThinkCure! team and raising $10 or more for the 
charity by February 10 is automatically entered. Additional contests will 
continue right up to raceday.

Many participants in the Marathon raise money through pledges for each mile 
covered in the race over the 26.2-mile Stadium to the Sea course. Last 
year, however, the race sold out early and registration closed, leaving 
some runners unable to participate...and unable to undertake their 
fund-raising venture. Curl is asking runners to make sure they're in the 
race for sure by registering early this year.

"We don't want to leave people out, but the Stadium to the Sea course is 
quickly becoming one of the iconic marathon routes worldwide and 
registration has been strong so far in 2011," he noted. "Registration is 
online at www.LAmarathon.com, is easier than ever to complete and the early 
birds will be the ones assured of being on the line at Dodger Stadium to 
compete in the 26th Honda LA Marathon."

About LA MARATHON LLC:
We inspire athletes and connect communities. With thousands of volunteers, 
tens of thousands of participants and hundreds of thousands of spectators, 
the Honda Los Angeles Marathon presented by K-Swiss is one of the largest 
organized road races in the country. For more information, visit 
www.lamarathon.com. 

                                   ###

 

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