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Press Release - Los Angeles Marathon - 2/18/11

FOR IMMEDIATE RELEASE

          California-born Retail Giant Big 5 Sporting Goods Sponsors 
                            Honda LA Marathon
						  
      Legendary El Segundo-based retailer takes title of "LA Big 5K"

LOS ANGELES, February 18, 2011 – For more than half a century, Big 5 
Sporting Goods has outfitted sports enthusiasts in Los Angeles and beyond. 
Now the retailer is aligning itself with another local classic: the Honda 
LA Marathon presented by K-Swiss.

"We like the direction the race has taken over the last two years," said 
Rick Gridley, Big 5 Sporting Goods Public Affairs Director. "Introducing 
the scenic Stadium to the Sea course and infusing fun into the time-honored 
commitment to fitness is a hit with Los Angeles-area runners."

Big 5 will be the race's Official Sporting Goods Retailer and the title 
sponsor of the popular 5K race held on the day before the Marathon itself. 
The 2011 “LA Big 5K” will be held at 8 a.m. on March 19 on a loop course 
beginning and ending close to the massive Honda LA Marathon Expo at Dodger 
Stadium, with more than 4,000 runners expected to participate. Registration 
is available online at www.lamarathon.com or through a link available at 
www.big5sportinggoods.com/special_events.html.

In addition, Big 5 will have a featured presence at the Expo itself on 
March 18-19, on the Stadium to the Sea course via prominent signage and in 
Santa Monica at the Finish Line Festival. Co-promotions between the 
organizers and Big 5 are now in development.

"We are excited to welcome Big 5 Sporting Goods into the Honda LA Marathon 
family," said Dave Klewan, LA MARATHON LLC Partnerships Director. "It's a 
great opportunity for us to partner with a brand with such a long-standing 
connection to Los Angeles. We look forward to many years of staging the LA 
Big 5K at Dodger Stadium together and elevating this event to be a 
signature part of the Honda LA Marathon."

Although it has grown to 396 stores in 12 Western states, Big 5 is – at its 
core – a California company, beginning with five stores in Los Angeles, 
Burbank, Glendale, Inglewood and San Jose in 1955. With more than 8,000 
employees and nearly $900 million in sales during 2010, Big 5 is a sporting 
goods powerhouse that offers a wide range of quality, name-brand products 
at affordable prices, while delivering first-rate customer service.

"As a neighborhood sporting goods retailer, we're very proud of our close 
ties to our local communities, and this marathon is an event that has truly 
captivated people throughout the region," said Big 5 Vice President Pete 
Mulvaney. “We're looking forward to working with the Honda LA Marathon to 
become an even bigger part of the running community in Southern California 
and helping people reach their goals for fitness and value."

About LA MARATHON LLC:
We inspire athletes and connect communities. With thousands of volunteers, 
tens of thousands of participants and hundreds of thousands of spectators, 
the Honda Los Angeles Marathon presented by K-Swiss is one of the largest 
organized road races in the country. For more information, visit 
www.lamarathon.com. 

                               ###

 

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