Press Release - London Marathon - 3/2/20

FOR IMMEDIATE RELEASE

     Applications now open for 2022 London Marathon Charity of the Year

London Marathon Events (LME) today opened the application process for 
charities to apply to become Charity of the Year (COTY) for the 2022 London 
Marathon.

The London Marathon is the world's greatest marathon and the most 
successful one day annual fundraising event in the world. Since the first 
race in 1981 it has raised more than £1 billion for thousands of charities.

Hugh Brasher, Event Director at London Marathon Events, said: “To become 
Charity of the Year for the London Marathon is an amazing opportunity. We 
want to hear from charities that are looking to fund an innovative project 
or projects that will create a lasting impact. This is a unique chance for 
a charity to reach new audiences and raise millions for its cause.”

Any UK registered charity can apply and the closing date for applications 
is 17:00 on Friday 3 April 2020. A minimum of five charities will be 
shortlisted and invited to present to the LME COTY panel.

The chosen charity will receive help to maximise its impact from the LME 
team and its partners to deliver its campaign. As COTY for 2022, the 
charity will receive:

- 250 guaranteed places in 2022, plus 50 in 2023, 25 in 2024 and 10 in 
2025, all at ballot price

- Exclusive use of the title ‘Official Charity' in the 12 months up to the 
2022 race

- Other benefits including opportunities to feature in participants' 
communications, dedicated social media posts, invitations to media 
functions, introductions to other event sponsors and much more

- Regular planning meetings with the LME team

Charities with a simple communications campaign and a robust fundraising 
and recruitment plan are most likely to succeed in delivering on the 
potential of the opportunity. For more information on how to apply please 
visit: virginmoneylondonmarathon.com/charity

Official charities of the London Marathon since 2010:
- 2019: The Dementia Revolution 
        (Alzheimer's Society & Alzheimer's Research UK)
- 2018: Teenage Cancer Trust
- 2017: The Royal Foundation's Heads Together Campaign
- 2016: NSPCC
- 2015: Cancer Research UK
- 2014: Anthony Nolan
- 2013: YouthNet and Age UK
- 2012: Team PB (Prostate Cancer Charity and Breast Cancer Care)
- 2011: Oxfam
- 2010: CLIC Sargent

The 2019 Charity of the year, Dementia Revolution, which was a year-long 
partnership between Alzheimer's Society and Alzheimer's Research UK, raised 
a record-breaking £4 million, making it the most successful Charity of the 
Year partnership in the history of the London Marathon.

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