FOR IMMEDIATE RELEASE
2013 ING New York City Marathon to Feature
Wide Variety of Sponsor Activities
New York, October 29, 2013- New York Road Runners (NYRR) partners will
combine for a week-long series of one-of-a-kind activities around the 2013
ING New York City Marathon. A series of fun and interactive elements will
be featured throughout the 26.2 mile race course, during Race Week and on
Race Day, Sunday, November 3. The programs, events, and experiences will
range from the traditional to the technological, all designed to enhance
the race experience for runners, volunteers and fans, and bring the spirit
of the Marathon to life in all five boroughs.
"We are excited to have such an incredible group of partners play an
integral role in this year's Marathon experience," said John Gassner, Vice
President, Business Development and Strategic Partnerships, New York Road
Runners. "Their commitment to our sport and community, along with their
creative approach to engaging everyone from runners to spectators to online
fans, will make the 2013 Marathon experience one of the best ever both in
New York and on the global stage."
Sponsor activity highlights for the ING 2013 New York City Marathon are
detailed in the below chart.
Nationally, the ING New York City Marathon will be presented live on ESPN2
and ESPN Deportes+ from 9:00 a.m. to 12:30 p.m. EST. For those who have
video subscriptions with affiliated providers, the race will also be
available via WatchESPN. Locally, New Yorkers can watch the race on ABC7 or
7online.com from 9:00 a.m. to 2:00 p.m., or via WatchABC on mobile devices.
Pre-race features from the start at Fort Wadsworth will broadcast live at
7:00 a.m. on ABC7, 7online.com and WatchABC. Additionally, a national
highlights show will air from 4:00 to 6:00 p.m. on local ABC affiliates.
International viewers can watch the broadcast via a live digital stream
from 7:00 a.m. to 2:00 p.m. EST on 7online.com.
Marathon weekend coverage kicks off on Friday, November 1 at 5:25 p.m., as
ABC7 presents a live, 30-minute broadcast of Marathon Opening Ceremony
Presented by United Airlines. Viewers worldwide can tune into the entire
event streamed live on 7online.com.
On the Run, NYRR's behind-the-scenes webcast available at
ontherun.nyrr.org, takes viewers inside the ING New York City Marathon and
will air Wednesday through Friday of Race Week at 8:00 p.m., Saturday
before the race at 5:00 p.m., and Monday following the race at 10:00 a.m.
About the ING New York City Marathon
The ING New York City Marathon is the most popular and inclusive marathon
in the world, attracting the world's top professional athletes and a vast
range of recreational runners. The race began in 1970 with just 127
entrants racing four laps of Central Park. Today, more than 45,000 entrants
from around the world run through New York City's five boroughs, starting
on Staten Island at the foot of the Verrazano-Narrows Bridge and finishing
in Central Park. Participants include Olympians, top age-group competitors,
and many thousands who run for charity and to achieve their own personal
goals. An estimated two million spectators line the course, and the global
broadcast reach is 330 million more. The race is a key part of the World
Marathon Majors series, an alliance with the Tokyo, Boston, Virgin Money
London, BMW Berlin, and Bank of America Chicago marathons that offers a $1
million annual prize purse, split equally between the top male and the top
female marathoner in the world. The ING New York City Marathon is the
premier event of New York Road Runners, the world's foremost community
running organization, whose mission is to help and inspire people through
running.
Select activities include:
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Partner
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Activation
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ING U.S.
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"The ING Orange Money Marathon" will allow fans to participate in social media activities at destinations throughout New York City for ING swag, and an opportunity to win an ING New York City Marathon jacket by ASICS.
https://www.facebook.com/INGRunnersNation
ING U.S. will host two cheer zones along the course with giveaways including vuvuzelas, cow bells and orange sunglasses.
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Brooklyn - Lafayette Ave near the Brooklyn Academy of Music
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Queens - 48th Ave and Vernon Boulevard
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ASICS America
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ASICS "Support Your Marathoner" program will enable friends and family to send runners personalized messages, photos and video via on-course jumbotrons (at miles 9, 13, 22) that will be triggered by the runner's race chip.
http://www.supportyourmarathoner.com/
The interactive ASICS Ryan Hall Treadmill Challenge will make its way through five boroughs, October 24 through November 2, giving runners and non-runners alike the chance to match pace with the American record holder and raise
money for charity. Go to www.asicsamerica.com/nycm for details and location schedule.
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Foot Locker
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Foot Locker will once again present the Foot Locker Five Borough Challenge. These five inspiring runners will represent each borough and enjoy their own start and awards ceremony, highlighting their commitment to running and their
‘hometowns.'https://www.facebook.com/FootLockerFiveBoroughChallenge
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United Airlines
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For the first time United Airlines will be the presenting sponsor of the Marathon Opening Ceremonies. Marathoners and guests from around the world will join together on Friday, November 2, for a spectacular international celebration
of the diversity at the ING New York City Marathon, "where the world comes to run."
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Nissan
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Nissan vehicles will be prominently displayed at key race areas, including Marcus Garvey Park in Harlem and the spectacular Grand Army Plaza at the southeast corner of Central Park.
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Tata Consultancy Services (TCS)
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The 2013 ING New York City Marathon Mobile App Powered by Tata Consultancy Services, will allow spectators to track up to 10 runners, view results and locate marathon information. The free app will be available at the iTunes App
Store and Google Play Store beginning race week.
Iphone: https://itunes.apple.com/us/app/ing-nyc-marathon/id727109676?ls=1&mt=8
Google: https://play.google.com/store/apps/details?id=com.tcs.newyorkmarathon2013&hl=en
The Marathon Lounge Presented by TCS is open to public Friday, Saturday and Sunday in Time Warner Center. The lounge will offer a spectacular on-screen viewing of the TV broadcast and an interactive treadmill video that runs the
iconic 26.2 miles, allowing fans to simulate what is like to run the Marathon course. Additional Lounge activities include a photo booth with social media posting capabilities, guest appearances and mobile charging stations.
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The Rudin Family
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The Samuel Rudin Trophy will be presented to the top three overall male and female winners and top professional wheelchair winners of the Marathon. In addition, the Lewis and Jack Rudin Award will be presented to the highest NY
male and female fundraisers for NYRR's Youth Services programs
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Timex
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Author, entrepreneur, TV personality, and first-ever winner of NBC's The Apprentice Bill Rancic will start last in the Marathon and for every runner passed, Timex will donate $1 to Fab-U-Wish, a breast cancer charity supported
by his wife Giuliana.
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Partners by the Numbers
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At the Start Village
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30,144 PowerBar® Performance Energy and Fruit Smoothie bars
663 pounds of Dunkin' Donuts coffee (approximately 55,000 cups)
93,600 bottles of Poland Spring® Brand 100% Natural Spring Water
16,000 servings of Gatorade Endurance Carb Energy Drink and 1,800 gallons of
Gatorade Endurance Formula
15,000 Dunkin' Donuts beanie hats given out to runners
3 jumbo video screens at the start posting #EndIrritation and #ingnycm tweets and photos sponsored by
Dove Men+Care
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Along the course
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62,370 gallons of Poland Spring® Brand 100% Natural Spring Water
32,040 gallons of Gatorade Endurance Formula
36 Philips HeartStart FRx AEDs at medical stations
60,000 PowerGels at Mile 18
27 restaurants and bars along the marathon course offering exclusive Marathon promotions featuring
Coors Light.
106 official clocks presented by Timex
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At the Finish Line
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4 Olympic-style ING New York City Marathon gold medals created by
Tiffany & Co. for the race winners
56,000 Finisher Heat SheetsTM, presented by United Airlines and
Foot Locker
56,000 finisher recovery bags presented by Hospital for Special Surgery, containing
Poland Spring® Brand 100% Natural Spring Water, Gatorade Recovery
beverage, Emerald Breakfast on-the-go, a PowerBar®, a New York State McIntosh
apple, and Snyder's of Hanover pretzels.
300 UPS volunteers and 49 UPS trucks transporting participants' bags, donated clothing, and Ship It Home packages. (This year, for the first time, race participants will be able to ship their belongings home from the start.)
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Throughout New York City
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4.4 million estimated readers of the Marathon Monday results section of the
New York Times
11 cheese stores participating in the Grana Padano Cheese Tour during race week to educate customers about the health benefits of Grana Padano cheese
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At the ING New York City Marathon Health and Fitness Expo
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3 locations for complimentary lens etching with the purchase of sunglasses at
Oakley's Expo Store. Etch text-of-choice(such as finishing time) on sunglass lenses or the ING New York City Marathon logo on select styles on site at the Expo, as well as the Times Square and SoHo Oakley stores.100 vendors and exhibitors from around
the world present souvenirs, product samples, race applications, health and medical advice, activities, and more.
Marathon Store presented by ASICS
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