Press Release - Twin Cities In Motion - 10/7/09

FOR IMMEDIATE RELEASE

Twin Cities Marathon, Inc. Organization Evolves into Twin Cities in Motion

   Growth of organization that hosts Medtronic Twin Cities Marathon and 
            related events inspires evolution of its name.

MINNEAPOLIS, MN (October 7, 2009) – After 28 years, Twin Cities Marathon, 
Inc. is now Twin Cities In Motion.  The organizational name change is a 
reflection of its strong fiscal and business standing in Minneapolis and 
St. Paul, Minnesota.  

"The running community recognizes the importance of quality running events, 
and the history of our brand promises to deliver a top notch experience at 
any distance," said Twin Cities in Motion executive director Virginia 
Brophy Achman.  "The name Twin Cities Marathon has dually represented our 
world class running event and the group of dedicated staff and volunteers 
who have made each marathon spectacular for the past 28 years.  Over this 
time, the organization behind the event has changed. We've grown in size, 
added new events, and built a solid reputation as fitness event planners.  
Our new name is a positive reflection of our past and a foundation for our 
future, as we continue to serve our community by promoting health and 
fitness through the inspiration and achievements of people of all ages and 
abilities."

The name change to Twin Cities in Motion was introduced at the Medtronic 
Twin Cities Marathon Weekend Reception Friday, October 2 at the start of 
the Medtronic Twin Cities Marathon weekend of events and was met with great 
welcome by sponsors, the running community and the organization's 
year-round volunteers.  The tagline for Twin Cities in Motion is "Plan.  
Organize.  Manage.  Run."   The events organized by the former "Twin Cities 
Marathon, Inc." remain the same and the name change allows for future 
growth of other health and fitness events.   For more information, visit 
mtcmarathon.org.
   
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