FOR IMMEDIATE RELEASE
AthleteTracker App Offers Text Updates for
Medtronic Twin Cities Marathon Fans
Avtex and Twin Cities In Motion Partner to Bring Races to Fans' Mobile Phones
MINNEAPOLIS, MN - September 24, 2014 - Fans of the Medtronic Twin Cities
Marathon and the Medtronic TC 10 Mile on October 5 can follow the progress
of runners via text message again this year thanks to AthleteTracker,
powered by Avtex, a complimentary application that will send real-time
reports on individual runners on race day.
Avtex, a provider of customer experience technology solutions, is again
partnering with Twin Cities In Motion to bring the state's premier running
events closer to the people following them. Fans can track up to three
athletes registered in the marathon or 10 mile. As runners move along the
course, real-time updates via text-message will be sent to their fans'
phones. In addition to allowing spectators to sign up and use the service,
AthleteTracker includes the ability for runners to sign up and see who is
following them and invite others to follow them.
"AthleteTracker takes advantage of Microsoft's cloud technologies," said
Neil Iversen, Director of Software Development at Avtex. "We send over
100,000 text messages during race time with AthleteTracker and we leverage
the scalability of the cloud to provide the best experience to the fans."
The registration website has been optimized for mobility to allow
individuals to sign up using a smartphone, tablet or computer. To register
for the free service, visit: www.avtex.com/athletetracker.
At the sign up page, fans simply enter their mobile phone number and submit
the names of the runners they wish to track. Athletes running in the events
can use the same webpage to see who plans to follow them on race day. To
use AthleteTracker, users must register by Saturday, October 4 at 7:00 p.m.
"We're so glad to partner with Avtex again to bring AthleteTracker to our
runners and spectators," Virginia Brophy Achman, executive director for
Twin Cities In Motion, said. "Our runners and their friends and families
love having the updates on how the runner is doing, and the technology also
allows us to better track race leaders for event announcers and the media."
A total of nearly 22,000 runners are registered in the Medtronic Twin
Cities Marathon and Medtronic TC 10 Mile. In turn, they will be followed by
more than 300,000 fans along the course and by additional friends and
family members who cannot be in Minneapolis and St. Paul on race day but
who can now track the race from afar with AthleteTracker. For more
information, contact .
About Avtex
Avtex provides professional services and customer experience consulting
encompassing a full 360° suite of solutions including user experience
design, application development, unified communications, contact centers,
portals, business intelligence, and customer relationship management.
Driven by technology know-how and passionate about customer experience,
Avtex is uniquely qualified to help clients deliver exceptional experiences
to their customers using technology. Backed by strategic partnerships with
Microsoft, Sitecore and Interactive Intelligence, Avtex is truly a breadth
and depth provider of customer experience technology solutions. Find out
more about Avtex online at www.avtex.com or follow Avtex on Twitter at
@avtex.
About Twin Cities In Motion (TCM): Twin Cities In Motion organizes the
region's premier running events, including the Medtronic Twin Cities
Marathon, a Top 10 U.S. Marathon. With a mission of promoting healthy
lifestyles through running events and community outreach, TCM contributes a
portion of every race dollar to local youth and professional athletes and
helps raise more than $800,000 annually with its charity partners. For more
information, visit us at tcmevents.org, or find us on Facebook and on
Twitter @tcmarathon.
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