FOR IMMEDIATE RELEASE
AthleteTracker App Offers Text Updates for
Medtronic Twin Cities Marathon Fans
Avtex and Twin Cities In Motion Partner
to Bring Races to Fans' Mobile Phones
St. Paul, Minn. – September 23, 2015 – Fans of the Medtronic Twin Cities
Marathon and the Medtronic TC 10 Mile on October 3 can follow the progress
of runners via text message again this year thanks to AthleteTracker,
powered by Avtex, a complimentary application that will send real-time
reports on individual runners on race day.
Avtex, a provider of customer experience technology solutions, is again
partnering with Twin Cities In Motion to bring the state's premier running
events closer to the people following them. Fans can track up to three
athletes registered in the marathon or 10 mile. As runners move along the
course, real-time updates via text-message will be sent to their fans'
phones. In addition to allowing spectators to sign up and use the service,
AthleteTracker includes the ability for runners to sign up and see who is
following them and invite others to follow them.
"AthleteTracker takes advantage of Microsoft's cloud technologies," said
Neil Iversen, Director of Software Development at Avtex. "We send over
150,000 text messages during race time with AthleteTracker and we leverage
the scalability of the cloud to provide the best experience to the fans."
The registration website has been optimized for mobility to allow
individuals to sign up using a smartphone, tablet or computer. To register
for the free service, visit: avtex.com/athletetracker.
At the sign up page, fans simply enter their mobile phone number and submit
the names of the runners they wish to track. Athletes running in the events
can use the same webpage to see who plans to follow them on race day. To
use AthleteTracker, users must register by Saturday, October 3 at 7:00 p.m.
"We value our partnership with Avtex which brings AthleteTracker to our
runners and spectators," Virginia Brophy Achman, executive director for
Twin Cities In Motion, said. "Our runners and their friends and families
love having the updates on how their runner is doing, and the technology
also allows us to better track race leaders for event announcers and the
media."
More than 22,000 runners are registered in the Medtronic Twin Cities
Marathon and Medtronic TC 10 Mile. In turn, they will be followed by more
than 300,000 fans along the course and by additional friends and family
members who cannot be in Minneapolis and St. Paul on race day but who can
now track the race from afar with AthleteTracker. For more information,
contact athletetracker@avtex.com
About Avtex: Avtex provides professional services and customer experience
consulting encompassing a full 360° suite of solutions including user
experience design, application development, unified communications, contact
centers, portals, business intelligence, and customer relationship
management. Driven by technology know-how and passionate about customer
experience, Avtex is uniquely qualified to help clients deliver exceptional
experiences to their customers using technology. Backed by strategic
partnerships with Microsoft, Sitecore and Interactive Intelligence, Avtex
is truly a breadth and depth provider of customer experience technology
solutions. Find out more about Avtex online at www.avtex.com or follow
Avtex on Twitter at @avtex.
About Twin Cities In Motion (TCM): Twin Cities In Motion organizes the
region's premier running events, including the Medtronic Twin Cities
Marathon, a Top 10 U.S. Marathon. With a mission of promoting healthy
lifestyles through running events and community outreach, TCM contributes a
portion of every race dollar to local youth and professional athletes and
helps raise more than $800,000 annually with its charity partners. For more
information, visit us at tcmevents.org, or find us on Facebook
and on Twitter @tcmarathon.
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