FOR IMMEDIATE RELEASE
Contact: Amy Vreeland, New Balance
(617) 746-2214
New Balance Debuts Global Centennial Team Promotion at
2006 BolderBOULDER
Program to Gather 100 Runners from 50 Races Around the World
at the 2006 LaSalle Bank Chicago Marathon
BOSTON - (March 13, 2006) - New Balance is celebrating its 100th
anniversary in 2006 by inviting athletes from the BolderBOULDER race - in
Boulder, Colo. on May 29, 2006 - to become a member of the New Balance
Global Centennial Team. 100 international runners of all ages and
backgrounds will be selected from 50 races around the world to symbolize
the global spirit of runners - from elite to recreational - at a gathering
in October 2006 at the LaSalle Bank Chicago Marathon.
"As part of our centennial celebration, we wanted to recognize everyday
athletes from around the world who have been loyal to the New Balance brand
and who have worn our shoes/products to achieve their personal goals," says
Jeff Antonioli, Central Region Sales Manager, New Balance Athletic Shoe.
"This program exemplifies our company philosophy that recognizes the
importance of perseverance for personal achievement."
Two runners from BolderBOULDER 10K will win a weekend trip to the October
22, 2006 LaSalle Bank Chicago Marathon and have the option to run in that
event. To be eligible, runners must be registered for BolderBOULDER and
submit a 100-word essay on what New Balance means to them. Winners will be
selected based on the impact New Balance has had on their life and the
creativity of their response. Team members will also receive a
commemorative centennial package and be featured on New Balance's
centennial website.
"This program is also a unique opportunity to highlight New Balance's
partnership with BolderBOULDER and their important role in our long-time
support of grassroots running," says Jeff Antonioli.
"We seek enhance the sport of distance running and motivate individuals to
set and reach their personal fitness goals," says Trevor Rhodes,
Sponsorship Director, BolderBOULDER. "The Global Centennial Team Promotion
accomplishes both by enhancing the BolderBOULDER experience and by
recognizing individuals for their dedication and passion for the sport of
running. We are proud to be a part of this celebration."
The 50 partner races are spread over five continents and include more than
500,000 participants. For more information and to register, please visit:
NBTeam100.com
A race partner since 2002, New Balance is the official footwear and apparel
sponsor of the BolderBOULDER.
New Balance, headquartered in Boston, MA, is a leading manufacturer of
technologically innovative width-sized performance footwear and athletic
apparel for women, men, and children. The range of product categories
includes running, walking, cross training, basketball, tennis, adventure,
and kids. New Balance employs more than 2,600 people around the globe, and
in 2004 reported worldwide sales of $1.5 billion. For more information
please visit: NewBalance.com
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