FOR IMMEDIATE RELEASE
Contact: Chris Brienza, (212) 808-1358
Alissa Neil, (212) 431-4411
Runner's World ING New York City Marathon Podcast
presented by ASICS Online Now
Free downloads available at RunnersWorld.com and Apple.com
NEW YORK - (October 26, 2005) - Runner's World magazine, the worldwide
authority on running information, debuts its first-ever podcast this week
with the Runner's World ING New York City Marathon Podcast presented by
ASICS, a free download of several MP3 files created for the 35,000-plus
runners taking part in the ING NYC Marathon on Sunday, November 6.
The podcast, featuring tips and advice for running New York from the
editors of Runner's World, is available online beginning today at three
addresses:
www.runnersworld.com/podcast
www.runnersworld.com/events/nycm05/podcast
www.apple.com/podcasting/
The podcast content includes:
1) What makes the ING NYC Marathon special (David Willey,
VP/Editor-In-Chief)
2) Nutrition before and during the race, including fluid replacement needs
(Senior Editor Jane Hahn)
3) Using the course to your advantage: even effort, not even pace
(International Managing Editor Adam Bean)
4) Mental tips to stay focused and tough (Bart Yasso, Race and Event
Promotion Director)
5) Gear advice, including what you need to survive the 3-hour wait on race
morning (Gear Editor Warren Greene)
6) What mid-pack runners can expect; how to deal with the delay until your
start (Features Editor Charlie Butler)
7) Everything the first-timer needs to know (Katie Neitz, Associate Editor)
8) Recovery and tips on how to be a runner for life (Amby Burfoot,
Executive Editor and 1968 Boston Marathon winner)
Additional content and expert insight will be added during the week leading
up to the ING NYC Marathon, of which Runner's World is a proud founding
sponsor.
"This is a really exciting step for us," said Willey. "I love the idea of
being able to literally speak directly to our readers, in this case the
thousands of readers who'll be running New York. It takes service
journalism to an entirely different level for us, and I think our audience
will really appreciate the advice they'll be able to hear-especially those
running a marathon for the first time.
"We plan on expanding our podcasting efforts even further in time, not only
for specific races but also for use as ongoing training tools. And we hope
to use this technology to add a new dimension to some of our in-depth
features and storytelling."
ASICS and Runner's World will also both have listening stations available
at their respective booths during the ING NYC Marathon expo next week at
the Jacob Javits Convention Center in New York City. The podcast will also
have a nearly two-week spotlight on Apple's iTunes home page beginning
today.
About Rodale's Runner's World
Recognized as the worldwide authority on running information, the mission
of Rodale's Runner's World is to inform, advise and motivate runners of all
ages and abilities. Runner's World aims to help runners achieve their
personal health, fitness and performance goals, and to inspire them with
vivid, memorable storytelling. Currently Runner's World publishes eight
international editions in 10 countries, plus a special bi-annual teen
running publication, High School Runner. Runner's World's companion
website, www.RunnersWorld.com, is the largest running community on the
Internet, featuring interactive, searchable and targeted content for
runners of all ages and abilities.
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